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edemicPETS

For Australian premium-breed puppy owners

Your $5,000 puppy could cost you $60,000 in vet bills.

Most of it is preventable — in the first 12 months.

Steffi Mitchell with her Kelpie Daisy at sunset, regional Victoria

Steffi Mitchell · Daisy

Canine nutritionist · 12+ years

Steffi & Daisy, Bendigo VIC

🇦🇺 Bendigo, VIC

Hip replacement surgery: $10,000. Lifetime atopic dermatitis (Cytopoint + Apoquel): $30,000+ over their life. Frenchie BOAS breathing surgery: $10,000. The first 12 months of nutrition is the single biggest lever you have to prevent any of it.

The breeder gave you a tiny starter bag and said “feed twice a day.” Your vet recommends Royal Canin. The pet store sells you Lyka. Reddit says raw. You actually need a canine nutritionist — one who reads vet bills before they happen.

Edemic Pets is 12 months of 1:1 chat mentorship with Steffi Mitchell — the canine nutritionist Australian breeders refer their premium-puppy buyers to. Built around your puppy’s exact breed profile, projected adult weight, and the breed-typical risks you specifically need to prevent.

Hip surgery

$5–10K

Preventable with correct calcium ratio first 12mo

Lifetime allergy bill

$30K+

Preventable by catching sensitivities week 12

Find My Puppy's Plan →

30 seconds · 4 questions · No credit card

Or see exactly what your breed faces in adulthood — before taking the quiz.

  • 12+yrs

    guiding AU puppy owners

  • 15

    breeds in the risk atlas

  • 4.9★

    average program rating

  • PPGA

    Pet Professional Guild member

  • 60-day

    money-back guarantee

The Breed Risk Atlas

Every breed walks into adulthood with a different list of diseases.

These aren’t hypothetical — they’re documented AU vet bills and breed-typical conditions. The good news: the first 12–18 months of nutrition is the single biggest lever you have to keep them theoretical, not actual.

Find your breed below. See exactly what you’re working to prevent — and how a private mentor changes the outcome.

Working & sporting line

The Working Athlete

4 breeds · documented AU costs

Border Collie

  • Hip & elbow dysplasia

    $5–10K per hip

    Overfed working-line puppies grow too fast for their joints. THR surgery starts at $5K + implants.

  • Atopic dermatitis (food + environmental allergies)

    $30K+ lifetime

    Border Collies are top-3 in AU for atopic dermatitis. Cytopoint $120/4-8wk + Apoquel $30-90/mo for life.

  • Collie eye anomaly & MDR1 drug sensitivity

    Lifelong med restrictions

    Genetic — but nutrition supporting eye, immune and detox pathways materially affects severity.

Australian Kelpie

  • Hip dysplasia & cruciate rupture

    $5–8K surgery

    Working Kelpies hit cruciate injuries at high rates — joint nutrition + body composition reduce risk.

  • Cerebellar abiotrophy (working lines)

    No cure — early diet matters

    Genetic. Antioxidant-rich first-year nutrition + neurological-supportive feeding alters progression speed.

  • Food allergies & ear infections

    $200/month chronic care

    Recurring ear infections from food sensitivities — most resolve once the right protein is identified.

Vizsla

  • Atopic dermatitis & food allergies

    $30K+ lifetime

    Vizslas are one of the most allergy-prone AU breeds — first-year protein exposure sets lifetime sensitivities.

  • Hip dysplasia & panosteitis

    $5–10K + lifelong limp

    Lean active breed but joint-vulnerable. Calcium ratio + growth pacing in first 12mo decide outcomes.

  • Separation anxiety & GI sensitivity

    $200/mo behavioural meds

    Gut-brain axis matters. Probiotic-supportive nutrition reduces anxiety severity.

German Shepherd

  • Hip & elbow dysplasia

    $10–20K (both hips)

    GSDs are the #1 breed for hip dysplasia worldwide. Wrong calcium = irreversible damage. Surgery $5K+ per hip + implants.

  • Exocrine pancreatic insufficiency (EPI)

    $200/mo enzyme supplements for life

    GSDs prone to EPI. Right early nutrition + gut-supportive feeding reduces the autoimmune trigger.

  • Gastric dilatation-volvulus (bloat)

    $5–10K emergency surgery

    Deep-chested. Meal frequency, elevation, and feeding routine in the first year set lifetime risk patterns.

How a private mentor changes the outcome

Working-line dogs need slower controlled growth, adult-style protein levels (not generic 'puppy' kibble), and active joint-protective nutrition through the first 18 months. Steffi builds the growth curve, feeding routine, and supplement timing around your specific working line so the joints, drive, and immune system mature to match the genetics you paid for.

Designer crossbreeds

The Designer Companion

3 breeds · documented AU costs

Cavoodle (Cavapoo)

  • Mitral Valve Disease (from Cavalier line)

    $3–8K monitoring & treatment

    Cavoodles inherit MVD risk. Cardiac-supportive nutrition + tight weight management dramatically slows progression.

  • Syringomyelia (skull too small for brain)

    $3K+ MRI + lifelong pain meds

    From the Cavalier line. Anti-inflammatory nutrition reduces flare severity.

  • Hip dysplasia & patella luxation

    $3–8K per joint

    From the Poodle line. Joint-supportive feeding + lean body composition reduce surgery likelihood.

Spoodle / Cockapoo

  • Progressive Retinal Atrophy (blindness)

    $2K diagnostics, no cure

    Both parent breeds carry PRA risk. Antioxidant-rich nutrition slows progression.

  • Atopic dermatitis & ear infections

    $30K+ lifetime

    Spoodles top AU groomer charts for skin/ear issues. Single-protein first 6 months reduces sensitisation.

  • Hip dysplasia (Cocker + Poodle inheritance)

    $5–10K surgery

    Two breeds' worth of joint risk in one dog. Calcium ratio control is non-negotiable.

Labradoodle / Groodle

  • Hip & elbow dysplasia (Labrador + Poodle)

    $10–20K (both hips)

    Worst-of-both joint inheritance. Large frame + Poodle joint laxity = surgery before age 5 if mismanaged.

  • Atopic dermatitis & food allergies

    $30K+ lifetime

    Labradors are top-5 AU for allergies. Add Poodle skin sensitivity and you have a 1-in-3 lifetime allergy risk.

  • Obesity-driven IVDD & diabetes

    $5–15K spinal surgery

    Labradors gain weight fastest of any breed. Doodles inherit this. Weight management starts week 8.

How a private mentor changes the outcome

Designer crossbreeds inherit risks from BOTH parent lines — most owners don't realise their Cavoodle carries Cavalier heart risk AND Poodle joint risk AND Cavalier neurological risk all in one dog. Steffi builds protein rotation timing, cardiac-supportive feeding, and weight management around your specific cross so the inherited risks stay dormant.

Compact, show & brachycephalic

The Show Companion

4 breeds · documented AU costs

French Bulldog

  • BOAS / soft palate / breathing surgery

    $4–10K per surgery (often both)

    One CHOICE AU case: $4K soft palate + $6K breathing surgery by age 2. Weight is the #1 modifiable factor.

  • IVDD spinal disc surgery

    $5–15K + possible paralysis

    Long-back brachycephalic. Every kg overweight is spinal compression. Lean body composition is everything.

  • Chronic skin folds & ear infections

    $1,641/year average

    Frenchies cost 57% above breed average for vet bills (CHOICE AU). Right nutrition cuts recurrence by 60%+.

Cavalier King Charles

  • Mitral Valve Disease (heart failure)

    $3–8K monitoring + meds for life

    Affects 50% of Cavaliers by age 5, 100% by age 10. Sodium-controlled nutrition slows progression substantially.

  • Syringomyelia (chronic pain)

    $3K MRI + lifelong pain meds

    Genetic — but anti-inflammatory nutrition + weight control reduce daily pain levels.

  • Patellar luxation & hip dysplasia

    $3–6K per joint

    Toy breed laxity. Lean body composition + joint-supportive feeding reduce surgery likelihood.

Pug

  • BOAS breathing surgery

    $4–8K + reduced lifespan

    Brachycephalic Obstructive Airway Syndrome. Lean weight is the only modifiable factor that genuinely helps.

  • Pug Dog Encephalitis

    Fatal within 6mo of onset

    Genetic — but nutrition supporting immune + neurological pathways materially affects onset age.

  • Hip dysplasia & obesity-driven joint disease

    $5–10K surgery + lifelong meds

    Pugs are the most obesity-prone AU toy breed. Weight management starts at week 8 — not month 12.

English Bulldog

  • BOAS + multiple surgeries

    $10K+ across lifetime

    Average English Bulldog has 2-3 surgeries lifetime. Tight weight management cuts surgical frequency.

  • Hip dysplasia (1 in 3 affected)

    $5–10K surgery

    Highest hip dysplasia rate of any AKC breed. Lean growth in first year is the dominant lever.

  • Chronic skin & ear infections

    $200+/month treatment

    Single-protein hypoallergenic feeding from week 8 reduces recurrence by 60%+.

How a private mentor changes the outcome

Brachycephalic and toy breeds have hyper-sensitive systems and narrow calorie windows. A single extra kilo on a Frenchie or Pug compounds breathing, spinal, and skin issues. Steffi builds the precise calorie target, hypoallergenic feeding plan, and weight curve around your specific breed so the breed-typical disasters stay theoretical, not actual.

Large & giant breeds

The Giant Frame

4 breeds · documented AU costs

Rhodesian Ridgeback

  • Hip & elbow dysplasia

    $10–20K (both hips)

    Large lean breed. Wrong calcium ratio in first year = irreversible joint damage. Growth pacing is critical.

  • Gastric dilatation-volvulus (bloat)

    $5–10K emergency surgery

    Deep-chested = bloat-prone. Meal frequency + feeding routine reduce risk substantially.

  • Dermoid sinus

    $3–5K surgery if not caught early

    Genetic — but immune-supportive nutrition reduces post-surgical complications and skin issues.

Bernese Mountain Dog

  • Histiocytic sarcoma & cancer (avg lifespan 6-8yr)

    $15K+ cancer treatment

    Berners have the shortest lifespan of major breeds — cancer-prone. Antioxidant-rich anti-inflammatory nutrition extends lifespan 1-2 years on average.

  • Hip & elbow dysplasia (1 in 4 affected)

    $10–20K surgery

    Slow-growing giant. Wrong calcium = lifelong limp. Calcium control is non-negotiable.

  • Gastric dilatation-volvulus (bloat)

    $5–10K emergency surgery

    Deep-chested. Meal frequency, elevation, and post-meal rest protocols reduce risk.

Newfoundland / Mastiff

  • Dilated cardiomyopathy (DCM)

    $5–15K treatment + reduced lifespan

    Heart muscle weakness. Taurine and L-carnitine-supportive nutrition reduces likelihood substantially.

  • Hip dysplasia & joint failure

    $15–25K (multiple joints)

    Newfies + Mastiffs are the highest-risk breeds for multi-joint failure. Calcium ratio control + lean growth.

  • Cystinuria (bladder stones)

    $3–8K surgery + lifelong diet

    Genetic + dietary. Protein + mineral balance from year one dramatically reduces stone formation.

Great Dane

  • Bloat (GDV) — leading cause of death

    $5–10K + 50% mortality even with surgery

    Danes have the highest bloat mortality of any breed. Meal frequency + post-meal protocol = the only proven prevention.

  • Osteochondrosis & growth disease

    $3–10K + lifelong limp

    Fastest-growing breed by weight. Calcium overload = OCD. Diet calibrated to growth-rate target — not appetite.

  • Dilated cardiomyopathy

    $5–15K + shortened life

    Heart muscle weakness. Taurine-supportive nutrition is the strongest modifiable factor.

How a private mentor changes the outcome

Giant-breed puppies are the highest-stakes nutrition window in dogs. They absorb 70% of dietary calcium passively — you can't supplement out a mistake. Steffi calibrates the exact calcium/phosphorus ratio, calorie target, and growth pacing for your puppy's projected adult weight so the skeleton matures without panosteitis, OCD, or hip dysplasia that ends careers and breaks hearts.

The whole point of the program

Spend $497 on the nutritionist now, or $60,000 on the vet later.

Edemic Pets isn’t a feeding chart. It’s 12 months of private mentorship that turns the diseases above from “likely” into “unlikely” — by calibrating every meal, every milestone, and every supplement to your specific breed’s risk profile.

Find My Puppy's Plan →

30 seconds · 4 questions · No credit card

Sources: PetSure AU claims data, CHOICE AU, Bow Wow Insurance, Melbourne Vet Ortho, Walkerville Vet, Cavoodle Community AU. Nutrition reduces likelihood and severity of breed-typical conditions — it does not cure, treat, or prevent disease in a medical sense. Edemic Pets is an educational nutrition program, not a veterinary service. Always consult your registered Australian veterinarian for medical decisions.

How it works

Three steps. Twelve months of expert eyes on your puppy.

  1. 01

    Take the 30-second quiz

    Four multiple-choice questions. One tap per answer. Identifies your puppy's first-year nutrition profile in 30 seconds.

  2. 02

    Get your puppy's first-year plan

    We match your puppy to one of four breed-aware nutrition profiles and email you a free first-year starter guide — calorie tables, AU brand audit, breed-typical risks. No upsell, no card.

  3. 03

    Build the first 12 months right

    Inside the First-Year Mentorship, Steffi is in your private chat for the whole first year. Four milestone reviews. Photograph the bowl, send a label, get real answers from a canine nutritionist.

The four premium-puppy profiles

Every premium-breed puppy carries a different first-year risk profile.

We’ve sorted years of premium-breed AU puppy cases into four nutritional profiles. Working Athletes need different protein timing than Giant Frames need different calcium ratios than Designer Companions need different protein rotation. One generic “premium puppy kibble” can’t do all of it.

Before and after: a hesitant dog transformed into a confident, engaged eater
Find My Puppy's Profile →
01Type 1

The Working Athlete

Border Collies, Kelpies, Vizslas, Aussies — built to work, raised to perform.

Working-line puppies need precise growth pacing, joint-protective nutrition, and the fuel to match a brain that never switches off. Feed them wrong now and the agility career you're building disappears at year three.

Cue · High-drive sporting or working breed under 12 months.

02Type 2

The Designer Companion

Cavoodles, Spoodles, Groodles, Labradoodles — two breeds' needs in one puppy.

Designer crossbreeds inherit nutrition needs from both parent lines — and the conflicts between them. Skin sensitivity, coat oil balance, and joint maturation all need a plan built for the actual mix, not generic 'small dog' kibble.

Cue · Premium designer crossbreed under 12 months.

03Type 3

The Show Companion

Frenchies, Cavaliers, Pugs, Toy Poodles — premium breeds with delicate systems.

Brachycephalic and toy breed puppies often have sensitive digestion, narrow calorie windows, and breed-specific risks (Frenchie skin, Cavalier heart, Pug weight). Generic puppy food sets up problems you'll spend years undoing.

Cue · Brachycephalic or toy breed under 12 months.

04Type 4

The Giant Frame

Ridgebacks, Bernese, Newfies, Mastiffs, GSDs — large frames, fragile growth plates.

Large and giant breed puppies are the highest-stakes nutrition window in dogs. Too much calcium, too many calories, the wrong protein ratio — and you trigger hip dysplasia, panosteitis, or osteochondrosis that haunt them for life. Slow, controlled, precise.

Cue · Large or giant breed, projected adult weight 25kg+.

On Instagram · unedited

Real owners. Raw screenshots.

These are unedited Instagram comments from real dog parents. We screenshot them, we don’t edit them, we don’t cherry-pick the wording.

600+ reactions this quarter
Instagram
@chunk_thegds
Instagram comment from chunk_thegds about a picky-eater German Shepherd
Picky eater · GSD
Instagram
@danifisette
Instagram comment from danifisette about a picky dog with food anxiety
Food anxiety · Featured review
Instagram
@eb0212
Instagram comment from eb0212 about post-surgery enrichment games
Post-surgery enrichment
Instagram
@furkannberber
Instagram comment from furkannberber about a high-drive breed
High-drive breed
Instagram
@essjay203
Instagram comment from essjay203 about shaping-based training games
Shaping over luring

Screenshots are real. Anyone who wants a public link to the comment thread can email hello@edemic.com.au.

The First-Year Puppy Program

Get the first 12 months right — once, for the life of your dog.

The First-Year Premium Puppy Program is a 12-month 1:1 mentorship with Steffi — built specifically for Australians who paid premium for their puppy and refuse to compromise on the nutrition window that shapes the rest of their dog's life.

  • 1:1

    chat mentorship with Steffi

  • 12mo

    the full first-year window

  • 4

    milestone reviews built in

  • 60d

    money-back guarantee

Built for premium-breed puppies, not generic puppies

Working line vs designer crossbreed vs giant frame — these are completely different nutrition cases. Your puppy's plan is built around their specific breed profile, projected adult weight, growth trajectory, and breed-typical risks.

Direct 1:1 chat with the nutritionist — by the hand

The core of the program is direct chat access to Steffi. Photograph the bowl, send a label from PetBarn, ask about a weight check — you get real answers from a canine nutritionist who knows your puppy's profile, not a chatbot and not generic Reddit advice.

Aussie-built, breed-aware

Brand recommendations are all AU-available. Growth curves are built around AU climate, AU breeder protocols, and the realistic AU vet ecosystem. No US-only kibble, no overseas advice that doesn't apply here.

Every tier is built around the same first-year curriculum and your puppy’s breed profile. The quiz tells you which fits.

Find My Puppy's Plan →

What’s inside

More than a course — a nutritionist’s eyes on your puppy’s whole first year.

  • A 30-second breed-profile quiz

    Four questions designed by a canine nutritionist — not a marketer. You get your puppy's risk profile and projected growth needs, not a sales tier.

  • A free first-year starter guide by email

    Calorie tables, the AU brand audit, and your breed's typical risks. No upsell — it arrives whether you buy the program or not.

  • 1:1 mentorship in private chat — our USP

    The heart of the program: direct chat access to Steffi for the whole first year. Photograph the bowl, send a label from PetBarn, ask about a weight check — real answers from a canine nutritionist who knows your puppy's profile.

  • Four milestone reviews — 3, 6, 9, 12 months

    Scheduled checkpoints where Steffi reviews your puppy's weight curve, body condition, and bloodwork-adjacent signals, then adjusts the plan before small drifts become expensive problems.

  • Vet-first health routing

    Anything that looks medical gets routed to your registered Australian vet first, with a printable conversation worksheet. Nutrition runs alongside vet care, never instead of it.

  • Australian context throughout

    AU-available brands, AU climate growth notes, AU breeder protocols. No US-only kibble, no advice that doesn't survive the trip across the Pacific.

  • Pet Professional Guild Australia

    Force-free practice

  • Delta Institute graduate

    Behaviour fundamentals

  • AU Privacy Act 1988

    Compliant data handling

  • Vet-first routing

    Sensitive cases referred to your vet

Edemic Pets is an educational nutrition program, not a veterinary service. For medical concerns, please see a registered Australian vet.

$497 now, or $60,000 at the vet later

Choose your puppy’s first-year plan

Three tiers, all built around the same first-year curriculum and your puppy’s breed profile. The difference is how much of Steffi’s direct time you want alongside it — from self-paced to full 12-month mentorship with milestone reviews.

Self-paced first-year curriculum

Foundation

The full first-year puppy nutrition curriculum, breed-profile guides, and AU brand audit. Work through it yourself at your own pace.

$197 AUD$297 AUD
Founding Members Offer
  • Full first-year puppy nutrition curriculum (video + written)
  • Four breed-profile growth guides (Working, Designer, Show, Giant)
  • AU puppy food brand audit + ingredient guide
  • 60-day money-back guarantee
  • 1:1 chat mentorship with Steffi
  • Personalised growth plan for your puppy
  • Milestone review calls (3/6/9/12 months)
Start with Foundation →
Most chosen

12-month 1:1 with Steffi

First-Year Mentorship

Everything in Foundation, plus 12 months of 1:1 chat mentorship with Steffi and 4 scheduled milestone review calls (3/6/9/12 mo). Our flagship — what most premium-breed puppy buyers choose.

$497 AUD$697 AUD
Most Chosen — Founding Offer
  • Everything in Foundation
  • 12 months of 1:1 chat mentorship with Steffi (2 business-day replies)
  • Four milestone review calls — at 3, 6, 9, and 12 months
  • Personalised growth curve for your puppy's breed + projected adult weight
  • Plan reviews — photograph the bowl, get notes back
  • Lifetime curriculum updates as your puppy matures
  • Priority next-business-day chat replies
  • Multi-dog household nutrition planning
Choose First-Year Mentorship →
Most in-depth

Priority + multi-puppy plans

Breeder & Multi-Dog

Everything in First-Year Mentorship, plus priority next-business-day chat replies and multi-dog household planning. For breeders, multi-puppy buyers, or owners who want the fastest answers.

$897 AUD$1,297 AUD
Premium — Founding Offer
  • Everything in First-Year Mentorship
  • Priority 1:1 chat — next business day reply
  • Multi-dog / multi-puppy nutrition planning
  • Label-reading workshop (90 min, recorded)
  • AU brand audit library, updated quarterly
  • Adult-transition plan (month 13 onwards) included
  • Vet-collaboration worksheet for breed-typical risk monitoring
Choose Breeder & Multi-Dog →

Every tier includes the 60-day money-back guarantee. Prices in Australian dollars, GST inclusive. Cancel anytime — what you learn is yours to keep. Edemic Pets is an educational nutrition program — not a veterinary service. For medical concerns, please see a registered Australian veterinarian.

30 seconds · 4 questions · No credit card

Find your puppy’s first-year profile.

Four questions. One personalised first-year nutrition plan. Free to your inbox — even if you never spend a cent.

Find My Puppy's Plan →

Already booked? Skip to FAQ.

FAQ

Sensible questions, plain answers.

  • About 30 seconds. Four multiple-choice questions, one tap per answer, no email until the very end.

One last nudge

The first-year window doesn’t wait. Thirty seconds gets you started.

The quiz is the only homework. Everything else — your puppy’s first-year risk profile, the free starter guide, 1:1 mentorship with Steffi inside the program, and the 60-day money-back guarantee — is waiting on the other side.

Find My Puppy's Plan →Prefer to chat? Call +61 480 053 917

Our 60-day guarantee

Try the program for 60 days. If you don’t feel your puppy’s plan is worth every dollar, email hello@edemic.com.au and we’ll refund the full amount. No questions, no “why are you leaving” survey.

Cancel anytime · No auto-renewal traps